In-person events are traditional yet the most lovable format of events. As there is nothing bigger than physical meetings but has anything changed in recent years after the technology and development in the event tech industry? Well, there are many changes and transformations we all have witnessed in the past few years.
In a corporate environment from onboarding of new employees, birthday celebrations, shareholder meetings, and nearly every other event have been included in their digital transformation. And for a few of these situations, almost everyone has anecdotes about their various experiences.
Main modes of communication and interpersonal interactions have been online in these years. Therefore, it should come as no surprise that so many individuals are eager to resume in-person connections, including events. What does it mean for in-person events now that both live and virtual events have significant importance in our lives though?
So here in this blog, we are going to talk about the ultimate transformation on ground events and will offer you an In-person event management guide. Showcasing how technological advancement changed the very own nature of events. Let’s look at those points;
Attendee Expectations In-Person Events have Changed
After two years of simple, free to low-cost online events, getting people to attend in person requires meeting the needs and value propositions of new participants. In fact, according to 80% of event planners, the return on attendance time and money is essential when arranging live events nowadays.
Make people want to interact with you in person by concentrating on what counts right now: connections. Attendees have missed out on opportunities to meet new peers, catch up with friends, or engage in stimulating conversation that only occurs at Face-to-Face events during those spontaneous and on-spot connection moments.
To take into account these changing audience expectations, redesign your event programme. The advantage of attending in-person events must enable real networking opportunities and experiences that value dialogue, as a large portion of the content offered at events held in-person in the past may now be delivered and consumed electronically.
Change up the layout of your event by allowing enough time for focused discussion. Shorten session length, include pauses throughout (no more back-to-back-to-back talks), and establish connection areas for brainstorming and cooperation.
Adopting a Digital-First Mindset Is Important
Recent years have demonstrated how effective technology is in enabling audiences to engage in events in whichever format they choose and depending on personal preferences and accessibility. Continue to approach in-person events with a digital-first perspective to stay ahead of potential difficulties in the future:
- Give guests the choice to view remotely in addition to in-person listening, even if they are there.
- Utilize event technology to promote cooperation among all attendees and lecturers on how to engage both those present and those watching online
- Sessions are recorded for subsequent on-demand viewing by attendees.
- Publish unique digital content that is only available before and after the in-person agenda.
- All of these digital-first strategies also function as a de facto backup plan in case there are any last-minute modifications.
- Integrate WhatsApp for Event Registration for both in-person and online audiences to maximize the experience.
Give Attention to Event Design
Different members of your audience might feel more at ease returning in person than others. Some people may be prepared to sit next to one another during a keynote speech with thousands of people, exchange hugs, and shake hands.
Others might require a bit more time—and actual space—to feel at ease. This is where being able to virtually check out your seating arrangements, floor plans, and room layouts before the event helps it operate smoothly and successfully.
A fantastic method to interact with sponsors is by developing new networking places, maker spaces, activity centers, and other amenities. Because virtual planning tools make it simple to work together, sponsors and attendees alike are interested in building places with you. By the way, new sponsors may be drawn to these creative partnership options. Traditional and start-up businesses alike are searching for fresh and innovative ways to reconnect with attendees as in-person events come back. And for that Whatsapp automation solutions can be a good approach as here you can send sponsor details of some content making it possible a good sense of marketing style. Additionally, by integrating Whatsapp as the option you will be able to take their personal contact details which later can be used by your sales team.
Making Plans for Accessibility and Inclusivity In-Person Events
In addition to their positive effects on the environment, a recent study shows that virtual and hybrid events help underrepresented social groups overcome potential social barriers. This point gives positive to the audience to connect themselves virtually rather than in person whereas few ignore the environmental effects.
While inclusion and accessibility were a crucial priority to in-person event planning before, more work is required to continue moving forward. Universal design, physical accessibility, sensory accessibility, and cognitive accessibility are the four steps that make up accessible event planning.
However, if you showcase your on-ground event planning roadmap to the users which claims that you have taken all the proven steps and not damaging the environment. This can be a significant step in your on-ground event planning.
Events that are open to everyone. Regardless of gender, race, colour, sex identity, ethnicity, handicap or mobility needs, socioeconomic position, or veteran status, foster true collaboration, involvement, and innovation. All these have more users, as in-person events can’t possibly fulfill all these and give a niche to virtual events.
Although it may be tempting to revert to old strategies, in-person event planning has evolved. This overview of the changes will make it easier to properly plan and create a welcoming in-person event.
Well, the additional technology from registration of tickets online to e-tickets all involved digitalisation. Additionally, the very nature of physical events is now changed with effective technology. So where are the in-person events anymore making it calling itself transformed? By the way, these are the key points we have observed and hope you enjoy reading them. Thank you!!